Gore For Good

360 Campaign

Gore For Good is a collaboration between AMC Theaters and American Red Cross created to encourage younger generations to regularly donate blood. The campaign includes posters, out-of-home advertising, package design, event merch, and more. The concept revolves around classic horror film aesthetics and sarcastic warnings to challenge the fear around needles and giving blood. The colors and typography emphasize both brands and mimic iconic posters from the genre (The Shining, Friday the Thirteenth, and Night of the Living Dead).

Role: Concept, Art Direction, Copy, Image Making, Graphics

Tools Used: Illustrator, InDesign, Photoshop

Next Project

At The Event

For educational use only.