This Pi Day, Ellio's invites you to celebrate the right way! Through simple "mathematical proofs" and academic aesthetics, Ellio's creates a sense of nostalgia and literally proves just why its rectangular slice is superior to other traditional frozen pizzas. Pizza Pi Day gives consumers an easy way to particpate in a non-traditional holiday and a need to purchase Ellio's Pizza. Deliverables for this campaign included a commercial, transit ads, billboard, social media, limited edition packaging and party supplies, and in-store advertising.
Role: Concept, Art Direction, Copy, Graphics, Motion Graphics
Tools Used: InDesign, Illustrator, After Effects
For educational use only.