Grounds is a collaboration between Peet’s Coffee and American Forests to create tree equity throughout American cities. I developed the branding with the intention to combine the natural warmth of trees with stark urban environments. The branding was then applied to package and product designs for the Grounds coffee truck, disposable cups, limited edition packaging, and employee uniforms. I was also able to develop the Grounds mobile app for their coffee truck.
Role: Concept, Graphics, Image Making, Art Direction, Copy
Tools Used: Photoshop, Illustrator, Adobe XD
For educational use only.
